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BRAND IDENTITY
THE DNA OF AMANA HOTEL
The foundation for consistent positioning and development across the entire Amana portfolio.
Amana Hotel Group is built on five layers of core value:
01
Refined
Elegance
Understated sophistication that creates comfort, privacy and a distinctive sense of style.
02
Distinctive
Design
Design with a clear identity, tailored to each location and guest segment.
03
Dedicated
Service
Thoughtful, attentive service tailored to the needs of every guest.
04
Operational
Excellence
Hands-on operations with consistent control over quality and business performance.
05
Lasting
Asset Value
Building hospitality assets that continue to grow in value over time.
BRAND POSITIONING
Positioning
Amana Hotel Group
Amana Hotel Group develops distinctive, operationally viable hospitality products that create lasting value.
Rather than applying the same formula to every hotel, Amana approaches each asset according to its location, target guests, market potential and the emotions the place can inspire.
Amana pursues more than beautiful design.
This is why Amana has become an important case study within the Satis Group ecosystem: a platform proving that hospitality creates real value only when it is developed strategically and operated with discipline.
BRAND PORTFOLIO
THE AMANA BRAND ARCHITECTURE
Four Brand Lines. One Amana Standard.
Amana Hotel Group comprises multiple brand lines designed for different markets, locations and guest segments.
ICONIC BOUTIQUE HOSPITALITY
Amana Heritage
UPPER BOUTIQUE / LIFESTYLE HOTEL
Amana Signature
DESIGN-LED BOUTIQUE HOTEL
Amana Boutique
SMART URBAN STAY
Amana Living
HOSPITALITY PORTFOLIO
A Hospitality Portfolio Designed for Diverse Guest Needs
The current Amana portfolio demonstrates our ability to develop diverse hospitality models within one brand system.
AIRPORT
HOSPITALITY
Focused on convenience, quick rest, efficient check-in and check-out, and peace of mind near the airport.
Amana Boutique Airport
Amana Living Hồng Hà
URBAN
SERVICED STAY
Focused on friendly service, cleanliness, comfort, extended stays and a streamlined urban experience.
Amana Living Nguyễn Cảnh Chân
Amana Living Phan Xích Long
BOUTIQUE
CITY RETREAT
Focused on tranquility, privacy, aesthetics, a boutique atmosphere and a slower way to experience Saigon.
Amana Boutique Võ Thị Sáu
Amana Boutique Trần Quốc Thảo
CONTEMPORARY
URBAN HOTEL
Focused on modern design, comfort, airy balconies and the needs of business and lifestyle travelers.
Amana Boutique Riverside – An Khánh
Amana Boutique Thân Văn Nhiếp
TOURISM-BASED
BOUTIQUE HOTEL
Focused on tourism cities, family travelers and an approachable resort atmosphere, with optimized costs and revenue.
Amana Boutique Hotel Phan Thiết
01
Market Fit
Products aligned with the market and genuine demand.
02
Positioning Fit
A concept aligned with the location, asset and target guests.
03
Design Fit
Design that serves the guest experience, beyond visual appeal.
04
Operational Fit
A practical operating model with controlled costs and consistent quality.
CASE STUDY
Amana Living Hong Ha
Smart Airport Living
This model is designed for guests seeking accommodation near the airport, with an emphasis on convenience, efficiency, and ease of use. The space embraces a youthful aesthetic while optimising both layout and functionality, making it ideal for business travellers, guests with early-morning departures or late-night arrivals, and those requiring a short stay near Tan Son Nhat International Airport.
Hospitality Concept
Smart Airport Living features compact, contemporary spaces with a kitchenette, windows, and an intelligently planned layout, making it ideal for flexible travel schedules.
Connecting Every Journey
Designed to meet the needs of guests seeking a convenient place to rest, with efficient check-in and check-out, easy access to Tan Son Nhat International Airport, and convenient connections to business destinations across Ho Chi Minh City.
Core Values
An airport-adjacent hospitality model that is easily accessible, operationally efficient, and designed to provide peace of mind for every onward journey.
CASE STUDY
Amana Living Nguyen Canh Chan
Urban Serviced Stay
Hospitality Concept
Urban Serviced Stay, featuring spacious, well-equipped rooms with dedicated areas for relaxation and everyday living - ideal for extended stays or guests seeking greater comfort in the city centre.
Connecting Every Journey
Convenient access to central districts, business destinations, dining, entertainment, and urban activities throughout Ho Chi Minh City.
Core Values
A flexible urban hospitality model optimised for business travellers, extended stays, and relaxing staycations in the heart of the city.
CASE STUDY
Amana Living Phan Xich Long
Compact Urban Stay
Hospitality Concept
Compact Urban Stay, featuring streamlined, user-friendly spaces with all the essential amenities to meet the practical needs of urban travellers.
Connecting Every Journey
Convenient access to central districts, business areas, dining venues, essential services, and popular destinations throughout Ho Chi Minh City.
Core Values
An efficient, welcoming, and easy-to-operate urban hospitality model designed for guests who value everyday convenience.
CASE STUDY
Amana Boutique Than Van Nhiep
Contemporary Urban Retreat
Hospitality Concept
Contemporary Urban Retreat, featuring modern design, refined accommodation, a swimming pool, and a relaxing atmosphere in the heart of the city.
Connecting Every Journey
Ideal for guests seeking convenient access to eastern Saigon, Thao Đien, An Khanh, and nearby business and lifestyle destinations.
Core Values
A contemporary urban boutique model that balances comfort, privacy, and a relaxing retreat experience within the city.
CASE STUDY
Amana Boutique Vo Thi Sau
Tropical Boutique Stay
Hospitality Concept
Tropical Boutique Stay, featuring a warm and emotionally engaging atmosphere that blends boutique design with the gentle spirit of a green urban retreat.
Connecting Every Journey
Centrally located with convenient access to business destinations, entertainment, shopping, and the vibrant lifestyle of Saigon.
Core Values
An emotionally engaging boutique city stay model that transforms an urban property into a more private and memorable retreat.
CASE STUDY
Amana Boutique Tran Quoc Thao
Boutique City Retreat
Hospitality Concept
Boutique City Retreat, featuring private spaces, lush greenery, emotionally engaging design, and a gentle resort-inspired experience in the heart of the city.
Connecting Every Journey
Ideal for staycation guests, those seeking a relaxing space, a quiet place to work, or a stylish retreat in central Ho Chi Minh City.
Core Values
Ideal for staycation guests, those seeking a relaxing space, a quiet place to work, or a stylish retreat in central Ho Chi Minh City.
CASE STUDY
Amana Boutique Airport
Airport Hospitality
Hospitality Concept
Airport Hospitality, featuring warm boutique spaces and complete amenities, ideal for short stays and a comfortable rest before or after a flight.
Connecting Every Journey
Designed for guests with early-morning departures, late-night arrivals, short business trips, and the need for quick access to Tan Son Nhat International Airport.
Core Values
A model that maximises the potential of airport-adjacent properties by focusing on convenience, consistent quality, and peace of mind for guests.
CASE STUDY
Amana Boutique Hotel Phan Thiet
Tourism Based Boutique Hotel
Hospitality Concept
Tourism-Based Boutique Hotel, offering comfortable accommodation, a relaxing seaside atmosphere, and the flexibility to serve a diverse range of guests.
Connecting Every Journey
Located in the Ocean Dunes area, the property offers convenient access for guests exploring Phan Thiet, enjoying a family getaway, organising group stays, or relaxing in this coastal city.
Core Values
A model that transforms properties in tourism destinations into highly practical hospitality products capable of meeting guests’ accommodation, leisure, and local experience needs.
CASE STUDY
Amana Boutique Riverside – An Khanh
Contemporary Urban Retreat
Amana Boutique Riverside An Khanh embodies the contemporary urban retreat concept, designed for today’s modern urban travellers.
Hospitality Concept
Contemporary Urban Retreat, featuring a modern, clean, warm, and well-equipped space designed for the rhythm of urban life.
Connecting Every Journey
Designed to meet the needs of business travellers, short-stay guests, and those combining work with local experiences.
Core Values
A contemporary hospitality model that combines operational efficiency, emotional resonance, and a commitment to long-term value.